As with all of our projects, it was important to communicate a sense of narrative in every image - this really resounded with the team at Wylde, so we thoughtfully constructed different stories of office life in each distinct office area.
To create an added layer of authenticity, it was important to show various key elements of the Thatchers brand. This meant creating a number of custom assets for the project - including Thatchers Cider bottles, branded mugs and stationary, and even a bespoke Cider barrel feature light.
It seemed a shame to let these assets go to waste, so we built a CGI cider orchard and set of studio images for marketing materials...